INDOGO
FOOD
TRUCK
PROBLEM
TRUCK
LOGO
INDOGO
2020
Brand Identity
Packaging
Illustration
The typeface Upakarti resembles traditional Javanese characters. I'm interested in exploring their natural intricate curves and details as an abstract. However it's important to keep the logo legible enough for the nature of food truck.
I see Indonesian culture as rich and diverse. I'm exploring different grids to make a full visual of intricate typeface and illustrations.
Three visual representations of Indonesia:
Petani or Farmer plowing – Huge agricultural industry
Mother & child packing food in banana leaves – Typical Asian food packaging, close-knitted community
Farmer grinding rice with pestle – One of the biggest rice producer, main diet in Asia
Three most common Indonesian values:
Petani or Farmer plowing – Hard work
Woman painting Batik (traditional clothes) – Patience
Two workers lifting harvest – Gotong-Royong or cooperation in close-knitted community
SOLUTION
Building and reinventing unique regional brand for larger audiences
IndoGo is a marriage of traditional and modern Indonesian values. While the typical Indonesian cuisines are complex and full of various ingredients, IndoGo provides an easy and on-the-go solution in a wrap serving
FINAL
FINAL
MONICA TRIWIHARTO
