Temp Traq

TEMP TRAQ

2021

Rebrand

Packaging

Marketing

BRIEF

Adding value to an existing product and its packaging.

Temp Traq is a wearable thermometer in the form of a patch. It can be connected to a mobile application and used to constantly monitor temperature change for 48 hours. The app can track multiple patches at once, has an alert if the temperature reaches a certain point. The most important feature is how it's hands-free, and so it eliminates the need of checking back and forth on sick children and allows them to rest instead.

LOGO

The original packaging pays little attention to visual aesthetics and strong branding guideline. I believe this directly impacts the customer's trust in the quality.

From my observation of generic supermarket brands, I noticed that low-price products tend to have low-effort designs. I am challenging the idea that inexpensive price doesn't have to be mean poor quality or tacky design.

PATCH

Keeping the market shift in mind, I tried to keep the key points in their brand identity such as tasty, quick & easy, and fun.

I loved the smiling icon from the original logo because it feels fun and personal, but I felt it doesn't align with the more elegant and mature theme.

PACKAGING

Temp Traq is on the higher-end side of the market, but I felt the current packaging doesn't reflect that. To convey the luxurious feeling, I changed the structure of the packaging from the simple folded carton to a thicker material with a transparent window that slides to the side. I chose simple, neutral colors that focus on simplicity and elegance. Since the target market is children, babies, and their parents, I incorporated a simple pattern for better visual interest, but still keeping it elegant to reflect the quality. I also refined the logo to fit better with the new branding.

CAMPAIGN

I had a sort of comedic idea to shift the narrative through the children’s point of view. Since they are the one who actually uses the product, their comfort should be a good measure of the product's quality. It also helps build trust for the parents that they are choosing the right product.

I refined their brand persona to relate more towards their market. Since they attract more younger/modern families, I used millenial-like corporate approach by using more casual language.

I mainly focus on social media marketing like Instagram, since it relates more towards the younger audience. The main points I would like to emphasize are the advantages of Temp Traq such as practical, comfortable, and safe.

MONICA TRIWIHARTO